Is It Art, or Memorex?

This is a link to an article in Wired called Is It Art, or Memorex? by Reena Jana 21/5/01 discussing the work of Net artist Michael Mandiberg. Mandiberg's "art prank" was to "reproduce" Sherrie Levines reproductions of Walker Evans work and presents them as his own: a simulation of a simulation.

Mandiberg posted his photos on two websites he created: AfterSherrieLevine.com and AfterWalkerEvans.com.

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Digital Culture: 5

Jean Baudrillard

According to Baudrillard reality has disappeared: we live in an age of simulation. It is an age where "truth, reference and objective cause have ceased to exist". The very "spectre of simulation" threatens the distinction between "true" and "false" (Baudrillard, 1983 p.6). Expanding upon the idea Baudrillard stated that "it is no longer a question of a false representation of reality (ideology), but of concealing the fact that the real is no longer real" (1983, p. 25)


Baudrillard, J (1983) Simulations Semiotext(e)


See also Eco, U Travels in Hyperreality