Monday, 7 December 2009

Future Shock 1

Alvin Toffler's book Future Shock describes what happens when people are overwhelmed by rapid change. Future Shock was coined by Toffler in 1965 in an article in Horizon. He uses the term to "describe the shattering stress and disorientation that we induce in individuals by subjecting them to too much change in too short a time" (Toffler, 1970 p.12). He saw it as "a real sickness from which an increasingly large numbers already suffer" (Toffler, 1970 p.12).

Above is the first part of a television adaptation of Toffler's book narrated by Orson Welles

Toffler, A.,  (1970) Future Shock London: Pan Books

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