Tuesday, 8 June 2010


I first came across Fuel in October or November 2000: rather late considering that they had been around since 1991. Formed at the Royal Collge of Art by Peter Miles, Damon Murray and Stephen Sorrell they adopted what Alan and Isabella Livingston called "a visually aggressive stance" (2003, p.91).

This particular film, featured if my memory serves me correctly on OneDot TV on Channel 4 in the late 90s or the early part of the new century. I am not sure of the title of this piece. They represented a new trend in collective approaches to design that "seek to reject individual celebrity of a Carson or Brody" (Eskilson, 2007, p. 381).

Further Reading:

Eskilson, S., (2007) Graphic Design: A New History, London: Laurence King.
Livingston, A. and I., (2003) The Thames and Hudson Dictionary of Graphic Design and Designers, London: Thames and Hudson.

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